If you’re looking to explode your business on Facebook, you need a Fanpage. I have about 1400 friends on Facebook, and while a good deal of those are other Realtors, my “friend” friends don’t want my real estate info or posts crammed down their throats. A good way to bypass this is by creating a Fanpage for your real estate related posts.
I’m not saying that you shouldn’t remind friends and family that you’re in real estate, because I think we’ve all had someone we know buy a house through another Realtor because they forgot we were in real estate, but be subtle. Post personal updates on your personal wall, but throw in a “Check out this cool fireplace I saw out showing houses today.” It isn’t screaming “HEY! CHECKOUT MY NEW LISTING!” But it does show them something cool while quietly reminding them you’re still in real estate.
Keep your new listing info, Neighborhood CMA ‘s, etc. focused on your Fanpage!