Social media should be a big part of your real estate marketing plan. The ROI (return on investment) is huge. For absolutely no money, you can build your brand and in today’s market it’s all about your brand. What’s the easiest way to give your brand instant credibility? By putting a Facebook Like Box on your site. Yeah, the more people that “Like” you obviously is going to help, but the cool thing (and the real power behind this) about Facebook is if a consumer or potential buyer is on your site and logged into Facebook (in the background), they’re going to see their  friends, and it’s going to post on their wall that they “Like” your website/Facebook Fanpage.

Make sure that your Facebook Fanpage links easily to your website and you’re frequently posting current content on both (this is where a blog is very helpful). If you want an easy way to link your Twitter account to your Facebook Fanpage, make sure you check out the video tutorial HERE.