Video – The Future of Real Estate

by admin on May.07, 2010, under Techno

My head is spinning! In a good way, but spinning none the less!

I teach social media classes and am amazed by how fast real estate is changing. Instead of farming neighborhoods, Realtors are using Facebook to create neighborhood fan pages. Realtors are creating Twitter accounts for individual properties and advertising that there’s a party this weekend (Open House)…brilliant.

I recently posted a blog about Listing Syndication, and was even more amazed by IsNowLisited.com/beta this week when one of my agents said he signed up, used it and got two listings from friends that saw him post his listings with a YouTube video on Facebook. He also got a buyer call a few days later. The possibilities are endless, and you never know who’s looking to buy or sell!

I’ve also dabbled with a flip-style video camera, and posted those videos to my blog. My traffic (after posting to Craigslist) trippled. (PS. Isnowlisted.com/beta just added a free Craigslist Post Service- it’s like they’re reading my mind :)

When I was talking to one of my agents about doing this type of thing. He said that $150 investment into a Flip camera has paid for itself more than anything else he’s purchased. He had out of town clients call, went out within a few hours, took a video of the house they were looking at and posted the video for them to see. Those clients are his FOR LIFE! It’s that easy folks!

I also stumbled upon a really cool app for my iPad/iPhone called Knocking Live. This may be the absolute future of real estate! No more open houses, no more showings until they’ve seen the house via live streaming video. What if your clients just don’t feel like looking at homes one day, that’s OK. Tell them to sit at home, grab some snacks, and you’ll go through a few homes for them. It will even save you the time of them aimlessly wondering around a single house for an hour!

I know this isn’t going to happen overnight. But it is happening now. Be an early adopter, catch a few extra buyers and sellers. The industry is changing, in a good way :)

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